According to MENAFN-Related Market Insights, concentrated apple juice is versatile and can be used as a substitute or as an additive to other sweeteners. Major food and beverage companies in the market are introducing novel carbonated apple juices to expand their product portfolios and gain a competitive advantage in the market. For example, in October 2020, Parle Agro launched B-Fizz, a unique and refreshing apple juice malt carbonated drink. Also, in March 2019, Coca-Cola India, a subsidiary of The Coca-Cola Company, introduced sparkling juice to Kashmiri apples called Minute Maid Apple Sparkle. Not only the advent of carbonated apple juice will drive the growth of the global apple juice concentrate market, but the increase in the use of apple juice concentrate as a refined sugar substitute is expected to boost the growth of the global apple juice concentrate market in the near future.

However, the growing demand for non-concentrated juice (NFC) and cold-pressed juices is expected to hinder the growth of the global apple juice concentrate market over the forecast period. Since these juices are healthier compared to pasteurized juices. Among countries, Europe is expected to witness significant growth in the global apple juice concentrate market over the forecast period owing to increasing demand for fruit-based beverages and food products in the region. In addition, Asia Pacific is also expected to witness strong growth over the forecast period owing to increasing apple production in Asia Pacific countries.

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